Before the world fell in love with Dr. Rick, Lora had to have a serious conversation with her mom about what she was about to unleash on the world for Progressive Insurance. In tandem with Jennifer Fisher, Lora wrote and created what would become one of the most celebrated campaigns in advertising. And what would become a bit of a cultural phenomenon. What happens to new homeowners when they make their first big purchase? Something strange, and all too familiar… and then bam. You’ve turned into your parents.

Sorry Cori.