NYU Langone Health believes in the best patient outcomes above all else. In these spots directed by Chloé Zhao, we meet the real doctors, nurses, and care teams that make the best outcomes possible, regardless of the difficult odds patients are up against. Our surrounding social, digital and OOH content focused on what makes NYU Langone the best: the facts. Supported by real data, we showed what differentiates us from other hospitals in way that was straightforward and eye-catching.