AAA INSURANCE

Boys no more

AAA INSURANCE Boys no more

  • Director: Calmatic - Pretty Bird

    Music: Heavy Duty

    Edit: Alyssa Oh - Rock Paper Scissors

AAA Insurance’s yearly media budget is a fraction of its competitors' monthly spend. We were whispering in a screaming match. So we activated a group of fans known for screaming louder than anyone else. Boy band fans.

MUSIC VIDEO

We launched with an unbranded Instagram account leaving teasers for fans to discover our supergroup. Fans had a lot of fun.

We then launched our music video (Calmatic) and custom song (Heavy Duty Projects) like any good album drop: with band posters, custom cassettes for PR, and a tour bus. 

From there, cutdowns and custom content kept the fun going all summer long.