Jack Daniel’s London Underground ads are the longest continuous campaign in the London Underground’s history and one of the longest running ad campaigns in the world. Writing for it was a privilege, but redesigning for the first time in 50 years to take it back to its roots— was a truly unique honor for Zac.
Jack Daniel’s also has a pretty…storied past on the Sunset Strip. From the Cobra Club to the Rainbow Room there wasn’t a place where the Jack wasn’t free flowing. But now there’s a new generation of musicians making their own way on the strip, both in the clubs and on the streets. So, we created a campaign that told our story along the strip and ended outside of the Cobra Club with an actual playable amp hanging 30 feet in the air from a street pole.
Oh and it also made it into a few movies, your welcome aaron sorkin.
