To celebrate 150 years of the Jack Daniel’s Distillery, we hid 150 prize filled whiskey barrels in over 50 countries. Each barrel was given four clues that were released across print, web and social media dependent on each international market. Cryptic and tied to local history and lore, the clues related back to Jack Daniel’s long and storied history in each unique market. The Barrel Hunt took place around the world and over the course of an entire summer, keeping audiences on their toes with spontaneous clue releases and sustaining content.